Icons are an essential part of many user interfaces, visually expressing objects, actions and ideas. Infographics are a simple representation of information. Content icons are the visual expression of a brand’s products, services, and tools.
Content icons are used within infographics or in the content body to aid in explaining complex data or information. For digital usage, the primary icon color is Ultraviolet Dark and the background should be Ultraviolet Light or Violet Mist.
When applying icons to layout in digital, it is recommended to use icons with the same color background to minimize visual clutter and unintentionally giving color meaning. Avoid combining background colors on a page. Digital applications work best when the background color is consistent.
