The home page of our website is a front door to the brand. It is a space to reinforce our brand story for site visitors.
When deciding on content for your website’s home page, keep in mind the purpose of the home page: to get visitors to engage with our brand through the site. In other words, to entice visitors to click. Think of it as analogous to department store’s window display: Retailers want passersby to come inside. We want visitors to “come inside” by delving deeper by clicking.
Another purpose of the home page is to begin tell our brand story to visitors who are just getting to know us and to reinforce it for those who do. The “People Risk Capital” framework is fundamental to how we tell that story, so it’s important that it be included on the home page. It is an integral part of the home page experience, since it serves not only as an important entryway into our website, but also as an interactive way to experience our brand.
As with all pages on our site, every viewport is accounted for: mobile, tablet, and desktop. We’ve used a technique called responsive design to ensure content displays at the appropriate size/dimension/scale for all devices.
Below, see a generic home page in action. Desktop (the laptop), iPhone, and iPad dimensions all have displays. This is done via style queries that are dynamic within the site styles. Content is added one way, and the site styles change the display automatically.
